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+Baby & Beyond was founded in 2019 by Adele Robinson and daughter Charlotte as part of a unique parent-to-child affirmation book collection for babies and toddlers that aims to help sculpt children's core belief system and build on their positive mental development.

Collaborating with talented UK illustrators, the books are a bespoke affirmation collection that parents and carers can read to their child night after night to increase their confidence while supporting to stimulate their child's imagination and expand their understanding of the world in a new and positive way.

+Baby & Beyond aims to support changing the narrative on gender, stereotypes and media representation of women and men - strongly believing it starts with how we talk to each other, about one another.